Enterprise software pricing has long operated behind closed doors—full of negotiations, hidden discounts, and inconsistent deals. But as the software landscape evolves, this old-school approach is starting to feel out of place. In this post, we explore why the industry’s pricing model is overdue for a reset—and what it looks like when a company decides to do things differently.
BalkanID has unveiled its self-service Identity Governance and Administration (IGA) Lite Platform, offering flexibility and transparent pricing. Consisting of three streamlined modules: User Access Reviews (UAR) Lite, IAM Risk Analyzer Lite, and Lifecycle Management Lite, BalkanID’s IGA Lite is the self-service identity governance solution with publicly available pricing.
BalkanID has unveiled its self-service Identity Governance and Administration (IGA) Lite Platform, offering flexibility and transparent pricing. Consisting of three streamlined modules: User Access Reviews (UAR) Lite, IAM Risk Analyzer Lite, and Lifecycle Management Lite, BalkanID’s IGA Lite is the self-service identity governance solution with publicly available pricing.
For too long, enterprise SaaS companies have clung to rigid annual contracts, justifying them with the need for revenue predictability. But forcing customers to stay, even when they're not getting value, doesn't build customer lifetime value; it creates resentment. This legacy mindset needs to go. The future of SaaS isn't about trapping customers with legal clauses, but about building products and relationships so strong, they'll never want to leave.
For too long, enterprise SaaS companies have clung to rigid annual contracts, justifying them with the need for revenue predictability. But forcing customers to stay, even when they're not getting value, doesn't build customer lifetime value; it creates resentment. This legacy mindset needs to go. The future of SaaS isn't about trapping customers with legal clauses, but about building products and relationships so strong, they'll never want to leave.
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Enterprise software pricing has long operated behind closed doors—full of negotiations, hidden discounts, and inconsistent deals. But as the software landscape evolves, this old-school approach is starting to feel out of place. In this post, we explore why the industry’s pricing model is overdue for a reset—and what it looks like when a company decides to do things differently.
For decades, enterprise software pricing has resembled the car dealership experience: opaque, inconsistent, and often needlessly complex. There’s the list price, the “MSRP,” then the silent dance of discounts, procurement negotiations, multi-year commitments, and bundling. Two companies buying the same product might pay wildly different prices—just because one had better leverage at the negotiation table.
This made sense in an era when enterprise software was bespoke, services-heavy, and implementation-dependent. But that era is ending. Just like how Tesla disrupted the auto industry by ditching dealerships and pricing games where they published pricing directly on their website, enabling folks to buy without any haggling etc — same price for the same product no matter who you are — , it’s time enterprise software pricing followed suit.
When prices are public, customers know they’re not being overcharged simply because they didn’t negotiate hard enough. It signals confidence from the vendor and eliminates the “us vs. them” tension that often colors early sales conversations.
Enterprise buyers are busier than ever. They don’t have time for a five-call qualification funnel just to figure out whether a product fits their budget. Transparent pricing allows them to self-qualify and move faster—saving time for both buyer and seller.
Not every company has a dedicated procurement team or experienced negotiators. Transparent pricing ensures startups, nonprofits, and growing businesses aren’t penalized just because they’re smaller or less experienced at navigating the sales gauntlet.
When your pricing is out in the open, you can’t rely on artificial scarcity or discounting psychology to close deals. You win (and retain) customers based on product merit—forcing you to build better, not just sell harder.
Software is increasingly consumed like SaaS infrastructure—scalable, modular, and easy to try. As more of the enterprise stack becomes commoditized, customers want the freedom to try before they buy, without needing a sales rep just to get a price quote.
Honestly? One of two things:
Either outcome is progress.
At BalkanID, we’ve embraced transparent pricing as a core value — we publish our pricing publicly https://www.balkan.id/pricing. No hidden costs. No “contact us for a quote.” You can see what our platform costs—whether you’re a startup or a Fortune 500—and decide for yourself if it’s worth it. It’s part of our belief that enterprise software should be as easy to buy as it is to use.
Because in the end, great software sells itself. The price should just help, not get in the way.
BalkanID has unveiled its self-service Identity Governance and Administration (IGA) Lite Platform, offering flexibility and transparent pricing. Consisting of three streamlined modules: User Access Reviews (UAR) Lite, IAM Risk Analyzer Lite, and Lifecycle Management Lite, BalkanID’s IGA Lite is the self-service identity governance solution with publicly available pricing.
BalkanID has unveiled its self-service Identity Governance and Administration (IGA) Lite Platform, offering flexibility and transparent pricing. Consisting of three streamlined modules: User Access Reviews (UAR) Lite, IAM Risk Analyzer Lite, and Lifecycle Management Lite, BalkanID’s IGA Lite is the self-service identity governance solution with publicly available pricing.
For too long, enterprise SaaS companies have clung to rigid annual contracts, justifying them with the need for revenue predictability. But forcing customers to stay, even when they're not getting value, doesn't build customer lifetime value; it creates resentment. This legacy mindset needs to go. The future of SaaS isn't about trapping customers with legal clauses, but about building products and relationships so strong, they'll never want to leave.
For too long, enterprise SaaS companies have clung to rigid annual contracts, justifying them with the need for revenue predictability. But forcing customers to stay, even when they're not getting value, doesn't build customer lifetime value; it creates resentment. This legacy mindset needs to go. The future of SaaS isn't about trapping customers with legal clauses, but about building products and relationships so strong, they'll never want to leave.
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